Body Attack Sports Nutrition GmbH & Co. KG Body Attack GmbH&Co KG Contact Details:
Main address: Schnackenburgallee 217-223 22525 Hamburg, Germany
Tel:+49 (0)40 / 4600360 - 88, Fax:+49 (0)40 / 4600360 - 99, E-mail: [email protected]
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The premium store idea

BODY ATTACK Premium Store

BODY ATTACK Premium Store früher Come in and welcome to our BODY ATTACK Premium Store! On your left you will find our quality products like the LIPO 100. At the top of the shelf you will find the cult bodybuilding figures and fresh from the press: The informative fitness magazines! This is what part of our product range from our 25-year blog looks like. In our latest blog highlight, you are right in the middle: Find out everything about our Premium Stores today. From the idea to the opening, it was one of the most ambitious projects in BODY ATTACK´s company history. Why was the challenge so big for Jan and his team? Come with us! We will guide you through history.

We are in year one after the turn of the millennium. BODY ATTACK products were on everyone´s lips and were available online on our homepage as well as in various sports nutrition shops. At that time Jan was not only busy with his "baby" BODY ATTACK. He was still selling mobile phones in his own shop as a franchiser of a big retail chain. Yes, Jan can do!

The special thing about the shops was their uniform concept. Jan was fascinated by the appearance, which shone brightly at every customer and welcomed them with warm words: "Here you are welcome!" In addition, there was the clearly defined structure of a common brand quality that each franchise subsidiary embodied. This combination of a friendly, inviting look and the brand message impressed Jan.

FROM THE SHADE INTO THE LIGHT

BODY ATTACK Store heute The sports nutrition shops of that time stood in contrast to this. They shone rather with shabby backyard flair: gloomy rooms, filled with huge trip hazards from protein tubs and cheap shelves. When searching for Power Protein 90 & Co., a flashlight was often necessary to dig yourself through the mountains of muscle food. Jan literally got enlightened. Out of the shadow into light-flooded stores! A uniform, friendly design and bright lighting should provide an open, inviting welcome atmosphere. In addition, trained staff should offer the best advice and the large range of BODY ATTACK products should be readily available - sorted into categories.

This is how Jan imagined it. The idea for his own retail shops, the BODY ATTACK Premium Stores, was born. The store system known from the mobile phone store was the trailblazer. You wonder why "Premium Store"? "Premium" as a sign of the high quality of the supplements and the BODY ATTACK brand - "Made in Germany".

Enthusiastic about the project, the BODY ATTACK team had their hands full: From the uniform optical store structure to the cost calculation - a lot of water should still flow through the "Hamburger Elbe” river until customers poured into the very first shop. But the hard work had to pay off. In 2009, the go-ahead was given for the first BODY ATTACK Premium Store in Hamburg-Eidelstedt. The response to the new store and shop concept exceeded all expectations.

THE RISE TO MARKET LEADER

BODY ATTACK in der Mall (Quelle: BODY ATTACK) The store principle hit like Muhammad Ali at his best. Initially anchored in the north, Jan and the team opened four more stores in Hamburg, Lübeck and Norderstedt. BODY ATTACK then ventured beyond the borders of northern Germany - and how! From 2011 to 2012 the number catapulted from six to 17 Premium Stores all over Germany! Due to the constant expansion of Premium Store locations, BODY ATTACK conquered the market in 2017 with a total of 38 stores in Germany. Even in Austria, a specialist retailer invited you to browse - a "mords gaudi"!

Today, with more than ten years of experience, we are constantly developing our unique Premium Store system. Snacks for on the go, functional food with real advantages and strong protein products: In our approximately 40 Premium Stores you will find your matching sports nutition supplements as well as fitness accessories, sportswear, ... always with our exclusive customer advice.

Did you get a taste for it? We are at the end of our history lesson again - well, almost. The next shelf already contains the latest blog story. Before you access it quickly: Join us on a virtual tour of our Premium Store in Hamburg-Eidelstedt. Have fun - and we are looking forward to your real visit!

BODY ATTACK Premium Store Hamburg Eidelstedt: